Eat Dust is a denim motorcycle inspirated brand but not "just" another denim brand :
1) It's an european brand from Belgium, not asian crap made with "hot needle"!!!!! You guys know what I mean.
2) They just use high quality fabrics like a Kurabo 131/4OZ double ring indigo blue selvage denim or dead stock of wool coming from the Belgian Army.
3) The two Guys behind Eat Dust are for a long time in the denim industry so they know what they're talking about. They are also real "hardcore" motorcycles drivers and not "pussies"
4) It's not one more replicas denim brand but a brand who takes inspiration in the motorcycles world and the denim archives but with a vision of the needs and the fits of today.
So for all those reasons, I am very proud to announce that from January 2011, Eat Dust will be part of the Madeira Drive offer.
